The peony flower represents beauty, feminism and calmness, while the lotus flower represents self-care and self-love. Peony salon wanted to drive these values through their branding, with a peony and a lotus shaped illustration.
The logo shows an outline of the peony flower connected to four lotus flowers on the corners. In the middle, the letter p is present as the centre of the brand. The outlined shapes and clean typography conveys the brand values of feminism and self care, attracting customers to the salon’s services.
