Although designers are encouraged to be creative and think outside of the box,

sometimes, thinking inside the box helps in analysing the problem you are trying to solve, break up project into easily doable tasks, delegating tasks to the right people in your team and get the design DONE .

This inspired me to come up with the branding for the upcoming exhibition

held at TAFE South Bank for design and architecture students graduating in 2019. The brand “in the Box” showcase the advantages of following a process, putting a plan and achieving goals in a timely fashion, even when you’re part of the creative industries.