Metacor's branding strategy revolved around presenting the brand as strong, reliable, and professional. As a specialist in tailored material solutions for engineering and industrial applications, they sought to convey a sense of stability and cleanliness.

To align with the engineering industry, a color palette featuring shades of grey and blue was selected, reflecting the client's preferences. The typography was carefully chosen, and an innovative design element was incorporated into the letter "A," symbolizing the brand's versatility across various construction aspects, such as interior and surrounding wall and ceiling linings. Additionally, the website underwent a complete makeover, embracing the new branding theme. The emphasis was placed on creating a user-friendly interface that prioritized simplicity and clarity, ensuring an optimal browsing experience for visitors.