Event Effects is an event planning company that started in 2020. In his brief, the founder asked for an elegant logo that represented the high-end services the company offers. Targeting a niche high class market, the branding was a crucial piece of communicating the correct brand image. We designed the logo with a gold gradient and a slight textured look to show the depth of experience the brand holds. The logo features a double E mirrored to each other and three diamond shapes in the middle. The diamonds represent value, elegance and superiority, communicating the high-end and luxurious brand image.