The rebranding for surface squared was focused on conveying the brand in a fresh, clean, modern and professional way. The older logo was chunky with many edges, and they wanted to move away from that. They also wanted a clear way of knowing and recognising the brand when seeing the logo.
The colour palette was softened from a black and bright yellow combination to charcoal grey and darker yellow. This helps in modernising the brand and making it easier on the eye. The change in font achieved the biggest transformation, with a clean and balanced sans serif font, the brand now comes out much simpler and cleaner.
The website was also updated with a new theme to follow the new branding. The theme focused on usability, simplicity and clarity. The products were listed and designed in a way that was easy to add to cart and check out with minimal effort and time. After redesigning the website, leads generation went up 45% and web visits 20%.
